We, Alpha Taxis Trowbridge Limited, company number 16814841, with our registered office address at 45 Avonfield Avenue, Bradford on Avon, are fully committed to respecting your privacy and to protecting any information you provide to us. We treat both privacy and security as a priority and make every effort to ensure that all the information provided by you is protected.
This Data Protection Notice (the "Notice") exists to respect and protect the privacy of all users of the services provided by us (the "Services") and is intended to inform you about the way that we treat your personal data.
This Notice applies in relation to the provision of the Services and in particular to your use of, or engagement with, any or all of the following, as applicable:
This Notice sets out the basis on which any personal data we collect from you, or that you provide to us in connection with your use of the Services ("Personal Data"), will be processed by us or our third-party service providers. Please read the following carefully to understand our views and practices regarding your Personal Data and how we will treat it.
For the purpose of the EU General Data Protection Regulation (the "GDPR"), the controller of your Personal Data is Alpha Taxis Trowbridge Limited. Our Data Protection Officer and Privacy Compliance Manager is Mr R Cundick.
We may collect and process some or all of the following Personal Data about you, as applicable:
| Data Collected | Information | Data Source(s) |
|---|---|---|
| Information you provide |
|
App, Website and other communications |
| Device Information | Technical information including, but not limited to, the type of device you use, a unique device identifier, network information, your operating system, time zone setting and device locale. | App and Website |
| Log Information | Details of your use of the Services including, but not limited to, weblogs and/or other communication data and the resources that you access. | App and Website |
| Location Information | Depending on how you choose to use the Services, whether through the App, Website or by contacting us through other means, we may collect details of your location data to determine your current location. | App and Website |
| Information received from other sources | We work with third parties, including service providers, and may receive certain information from them about you that they choose to disclose to us. This information may include your name, email address, postal address and location. | Other communications |
| Transaction Information | We may collect transaction details related to your use of the Services, including the type of services requested, order details, delivery information, the date and time the service was provided, the amount charged, distance travelled and payment method. We may also record whether a taxi journey is cancelled by you. | App, Website and other communications |
| Usage Information | We collect information about how you interact with the Services. This includes access dates and times, App features or pages viewed, App crashes and other system activity, browser type, and third-party sites or services you were using before interacting with the Services. | App, Website and other communications |
Alpha Taxis Trowbridge Limited, in its capacity as controller, uses the information held about you on the following lawful bases and for the following purposes.
It is necessary to process your Personal Data to enter into and perform our contract with you in relation to your use of the Services. We will process your Personal Data for the following purposes:
If you do not provide your Personal Data for these purposes, we will not be able to enter into or perform our contract with you and you will not be able to use the Services.
We may process your Personal Data as necessary in order to:
It is in Alpha Taxis Trowbridge Limited's legitimate interests to collect and process Personal Data for the following purposes:
You have the right to object at any time to the processing of your Personal Data carried out on this basis.
When we process your Personal Data based on our legitimate interests, we consider and balance any potential impact on you and your data protection rights. We will not process your Personal Data for activities where our interests are overridden by the impact on you.
Alpha Taxis Trowbridge Limited may disclose some or all of the data collected from you in connection with your use of the Services to the following recipients:
Service providers may use this information to assist with the provision and improvement of the Services. In particular, we will share your Personal Data with Taxi Alliance Software Limited and/or Colnago Limited, trading as iCabbi, which provide software support services to facilitate the Services.
Our service provider may log certain information concerning your use of the App or Website in relation to activities connected with the Services. Information gathered may be aggregated and anonymised. Statistics may then be compiled regarding users' interaction with the Services and supplied to third parties to help them understand user trends, habits and behaviour.
We may provide advertisers with anonymous, aggregate information about users. We may also use such information to help advertisers reach the kind of audience they want to target. We do not disclose information about identifiable individuals to advertisers.
We may disclose your personal information to other members of our group, including subsidiaries, our ultimate holding company and its subsidiaries.
We may disclose your information where we are under a duty to disclose or share your Personal Data to comply with a legal or regulatory obligation or request.
If Alpha Taxis Trowbridge Limited, or substantially all of its assets, is acquired by a third party, Personal Data held about customers may be one of the transferred assets.
The App or Website may contain links to and from the websites of our partner networks, advertisers and service providers. Those websites and any services available through them have their own data protection notices. We do not accept responsibility or liability for those notices or for Personal Data collected through those websites or services. Please check the relevant notices before submitting Personal Data or using third-party services.
We may transfer your Personal Data outside the European Economic Area ("EEA"). Certain third-party service providers that process Personal Data on our behalf may transfer it outside the EEA to a country that does not provide an adequate level of protection.
Where such transfers occur, it is our policy that they do not occur without our prior written authority and that an appropriate transfer agreement, such as the Standard Contractual Clauses or another transfer mechanism approved by the European Commission and supervisory authorities, is put in place.
To find out more about any such transfer, please contact our Privacy Compliance Manager.
All information you provide is stored on our secure servers or the servers of our service providers, contractors or suppliers. Where you have been given, or have chosen, a password that enables access to the App or Website, you are responsible for keeping that password confidential. Please do not share it with anyone.
Alpha Taxis Trowbridge Limited will keep your Personal Data for as long as you use the App or Website and for a period of seven years after you delete your account.
In certain circumstances, we may retain your Personal Data for longer, for example where we are processing an ongoing claim or believe in good faith that the law or a relevant regulator may reasonably expect or require us to preserve it.
You have a number of rights in relation to your Personal Data. These include the right to object where processing is carried out for our legitimate interests. In some circumstances, these rights may not be absolute.
| Right | Further Information |
|---|---|
| Right to Be Informed | You have the right to know whether your Personal Data is being processed, how it is used and your rights in relation to it. |
| Right of Access |
|
| Right to Rectification | You have the right to request that we amend inaccurate Personal Data. |
| Right to Erasure | You have the right to ask us to erase your Personal Data where:
Some Personal Data may be required for the App to function properly. |
| Right to Restriction of Processing | You may ask us to restrict processing where:
When this right is exercised, we may only store your Personal Data. We may not process it further unless you consent, processing is necessary in relation to a legal claim, to protect another person's rights, or for reasons of important public interest. Restricting processing may mean that you are unable to use the App or Website. We will inform you before a processing restriction is lifted. |
| Right to Data Portability | You may request your Personal Data in a structured, commonly used and machine-readable format and request that it is transmitted directly to another data controller where technically feasible. This right applies where:
|
| Right to Object | You have the right to object at any time where we process your Personal Data on the basis of our legitimate interests. |
| Right to Object to Automated Decision-Making, Including Profiling | You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. We may not be able to comply where processing is necessary to enter into or perform our contract with you, or where you have explicitly consented. However, you are entitled to have a member of our team review the decision so that you can query it and set out your point of view. |
You can exercise any of these rights by submitting a written request to info@alphataxistrowbridge.com.
You also have the right to lodge a complaint with the Information Commissioner's Office regarding our processing of your Personal Data. Further information is available at ico.org.uk.
Individuals under the age of 18 are not eligible to use the Services and must not attempt to register or submit Personal Data to us. We do not knowingly collect Personal Data from anyone under 18 or allow them to register.
Where it comes to our attention that we have collected Personal Data from someone under 18, we will delete it as soon as reasonably possible. If you believe this has occurred, please contact info@alphataxistrowbridge.com.
Any material changes made to this Notice in the future will be notified to you by email or by a pop-up notification when you next start the App or visit the Website. The new Notice may be displayed on screen and you may be required to read and accept it to continue using the App or Website.
If we decide to use your Personal Data in a manner significantly different from that stated in this Notice, or otherwise disclosed when it was collected, we will notify you by email. You will have a choice as to whether we use your Personal Data in the new manner.
Questions, comments and requests regarding this Notice and the way your Personal Data is used or processed should be submitted in writing to:
Privacy Compliance Manager